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Sony have released news that they are in the process of bringing ITV's ITVPlayer to the PS3 along side the BBC's iPlayer. This news has been revealed during Gamescom which is currently running in Germany.

The new service is due to go live later this year, there are also rumors that Channel 4's 4oD may be coming to the platform this year too, this really would position the Playstation 3 as the center of a home media system.

Sony have also announced other updates for European territories, bringing 6 new streaming media services to the platform over the coming months.

The rumour mill has been churning that Channel 4 are currently in discussions with Sony about the possiblility of bringing 4oD to the Playstation 3. If the move goes ahead Channel 4 will be the first commercial station to have a presence on the Sony Platform.

4oD is not afriad of being first, they were the first to bring full length programmes to Youtube in addition to already having their 4oD service, and programmes accessible via other platforms including Virgin Media's on demand system.

The move would give Sony an advantage when it came to positioning the Playstation 3 at the centre of a home media system, having already got the BBC's iPlayer, this would give it another streaming system.

Currently the Xbox 360 has the ability to play content from Sky Player (via Xbox live gold and a Sky subscription). Both the Wii and Playstation 3 have the BBC's iPlayer, but as yet, no console has ITV Player, 4oD or Five on demand.

Just in time for the start of the new Premiership football season, Sky is bringing Sky Sports 1 and Sky Sports 2 to the Freeview platform via TopupTV

Viewers will be able to subscribe to Sky Sports 1 for £22.99 per month, or a bundle of Sky Sports 1 and 2 for £31.99 a month. Finally a bundle of Sky Sports 1, 2 and ESPN is available for £39.99 a month.

With no contract to sign up to, TopupTV is the quickest and easiest way to get Sky Sports currently, and if users sign up now before Sept 6th, they will get their first month's subscription free.

Not to be left behind, Virgin Media has opened up its new Player service for beta, uesrs to be able to access its new on demand system via a computer or mobile and an internet connection.

The new service will give access to content from MTV, ITV, Living, Disney and National Geographic. The new service enters its beta with hundreds of hours of content available for users to start watching.

The new service beta is available for XL TV customers to use on their computers, and Virgin Mobile Pay Monthly customers on their phones.

The service will go into full service later in the year, Virgin Media plan to add more content before then too. To take part in the beta you will have to register via the Virgin Media website.

While Sky 3D has been available in pubs for a period already, the availability of a home version of the channel hasn't yet happened. Sky will be starting to broadcast it from October 1st. The 2010 Ryder Cup will be the first event to be broadcast in full 3D to every home that can receive Sky TV.

Not only will Golf be broadcast in 3D but upcoming Premiership football games and also 3D films from various movie studios to be shown.

If you aren't yet ready for 3D, Sky are also adding more HD content to their platform, with the plan to expand to 50 HD channels by the end of the year.